Ascott Expands Resort Portfolio with Multi-Typology Brand Strategy

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The Ascott Restricted (Ascott), the wholly owned lodging enterprise unit of CapitaLand Funding (CLI), is scaling its international resort footprint by means of asset-light growth.

Using on rising demand for experiential stays, Ascott now has round 50 properties in resort locations in operation and below improvement worldwide, supported by 11 new signings previously 10 months secured by way of administration and franchise agreements. These characterize about 5% of its international portfolio of over 1,000 properties, reflecting a strategic give attention to the fast-growing leisure phase. This momentum is pushed by Ascott’s multi-typology model technique, which adapts well-loved manufacturers similar to Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Assortment and The Limitless Assortment for resort settings. This method permits environment friendly scaling in high-potential locations whereas fulfilling way of life aspirations of its rising Ascott Star Rewards membership and delivering brand-led options that drive long-term worth for property house owners.

Current signings throughout Asia and the Center East mirror Ascott’s strategic growth into key leisure hotspots. These embrace iconic seashore locations similar to Patong Seaside in Phuket and Jimbaran Seaside in Bali. Ascott can also be getting into Marjan Island, Ras Al Khaimah’s premier man-made coral island recognized for its pristine seashores. In Vietnam, Ascott is rising its presence in Phu Quoc, voted the world’s second-best island[2], and Nha Trang, a longtime coastal metropolis typically dubbed the “Riviera of the South China Sea”. The corporate can also be capitalising on rising alternatives in fast-growing locations similar to Cam Ranh, an up-and-coming aviation and leisure hub, and Sam Son, a rising home and regional tourism hotspot. Moreover, Ascott is getting into Labuan Bajo, Indonesia — the gateway to Komodo Nationwide Park, a UNESCO World Heritage website. In South Korea, it’s tapping demand in Gangneung, the main east coast vacation spot and host of the 2018 Winter Olympics.

Ascott’s push into resort locations capitalises on strong business tailwinds. World leisure journey spend is projected to triple to US$15 trillion by 2040, fuelled by growing demand from the burgeoning center class in rising markets similar to China, India and Saudi Arabia, the rise of experience-led youthful travellers, and surging home and regional tourism¹. Notably, over 70% of travellers from rising markets now mix enterprise and leisure journeys, highlighting the rising significance of bleisure journey¹. Inside this broader development, the worldwide resort phase – valued at US$300.03 billion in 2023 – is forecast to succeed in US$945.38 billion by 2030, rising at 18.2% CAGR, pushed by rising disposable incomes, elevated worldwide journey, and choice for destination-led, experience-rich stays [3].

Serena Lim, Chief Progress Officer, Ascott, mentioned: “As leisure journey continues to outpace international tourism development[4], we’re seeing robust momentum from property house owners wanting to develop with us within the resort house. Homeowners are drawn to our flex-hybrid mannequin, which optimises returns and mitigates threat in dynamic leisure markets by serving each quick and prolonged stays inside a single operational framework. Complemented by our multi-typology model technique, we align the best model and format to every resort setting, enabling differentiated, domestically attuned visitor experiences whereas staying aware of evolving journey tendencies. Backed by a loyal and increasing member base in search of elevated leisure experiences, Ascott is well-positioned to ship long-term worth by means of distinctive resort stays, creating outcomes for house owners, delight for company and influence throughout the markets we serve.”

Tan Bee Leng, Chief Business Officer, Ascott, mentioned: “Resorts characterize a strong extension of Ascott’s model promise to let company ‘Keep Your Method’, unlocking a world of leisure-led experiences that elevate our Ascott Star Rewards (ASR) programme to new heights. From sun-drenched beachfront villas and serene mountain retreats to château stays and immersive wellness escapes, every resort provides way of life richness to the loyalty journey, deepening member engagement and incentivising cross-destination journey. On the identical time, a rising base of loyal ASR members fuels demand for these differentiated resort choices globally — accelerating our resort growth technique with data-backed insights and a prepared neighborhood of experience-driven travellers. Ascott’s flex-hybrid mannequin and multi-typology model method enable us to scale trusted city manufacturers into resort locations with native authenticity and operational excellence, making a virtuous cycle that advantages company, members and property house owners alike.”

Increasing Attain Throughout Leisure Hotspots

Ascott is increasing into sought-after resort locations with new property signings that ship various, experiential stays. In Thailand, Ascott Abov Patong Phuket Resort will characteristic 254 rooms and complete leisure amenities together with all-day eating, a swimming pool, rooftop bar, pool bar, spa, fitness center, youngsters’ membership and occasion areas. Positioned simply 150 metres from iconic Patong Seaside and surrounded by vacationer points of interest, the resort enjoys a primary place in Thailand’s main leisure vacation spot, recognized for its robust year-round demand and various customer base. Guided by the model’s understated luxurious philosophy, Ascott Abov Patong Phuket Resort will showcase its “High-quality Arts Impressed by Nature” idea, mixing luxurious, tranquility and native artistry in good concord. The challenge additionally consists of Residences at Ascott Abov Patong Phuket, a 227-unit branded residence, with completion focused for 2027.

Vietnam is a key focus of Ascott’s resort portfolio growth. Lasong Resort & Villas Sam Son by The Limitless Assortment (pictured) in Thanh Hoa started working in phases from April 2025, simply six months after signing. Providing an immersive keep alongside certainly one of Vietnam’s most famed seashores, the resort options boutique rooms, non-public villas, eating venues, a Korean jjimjilbang and occasion amenities together with a grand ballroom.

Ascott can also be scaling its resort portfolio in Vietnam. Somerset Nha Trang, a part of the landmark Libera Nha Trang improvement, will convey the model’s trusted family-friendly resort dwelling to certainly one of Vietnam’s hottest seashore locations. In the meantime, Citadines Selavia Phu Quoc will anchor a mixed-use precinct on the island’s well-liked southwest coast. Opening in 2027, this 369-unit beachfront improvement will supply premium facilities together with a spa with onsen amenities, all-day eating and expansive occasion areas. In Cam Ranh, alongside Lengthy Seaside, Ascott will debut the HARRIS model in Vietnam with the 693-unit HARRIS Resort Cam Ranh. Designed as an all-in-one resort vacation spot, it’ll characteristic specialty eating, a seashore membership, water park and leisure amenities. Enterprise travellers will even be catered for with a ballroom and devoted assembly areas. Slated to open in 2026, HARRIS Resort Cam Ranh marks the model’s continued growth past Indonesia into high-potential Southeast Asian markets.

Individually, Lasong Resort & Villas Sam Son by The Limitless Assortment in Thanh Hoa started opening in phases in April 2025, lower than six months after signing. The resort provides a particular retreat on certainly one of Vietnam’s most storied seashores, mixing boutique resort rooms, non-public villas, wellness facilities – together with a Korean jjimjilbang and devoted spa – a grand ballroom and culturally impressed eating. Because the second property below The Limitless Assortment in Vietnam after Anmira Resort & Spa Hoi An by The Limitless Assortment, it underscores Ascott’s dedication to culturally immersive experiences in fast-growing leisure locations.

In Indonesia, the 120-key lyf Labuan Bajo marks Ascott’s debut in one of many nation’s most sought-after resort locations, a rising eco-tourism hub and gateway to UNESCO-listed Komodo Nationwide Park. Opening in 2027, the property will introduce lyf’s experience-led social dwelling idea to Labuan Bajo, that includes vibrant communal areas, coworking zones and curated native experiences designed to foster connection and exploration amongst next-generation travellers.

The upcoming 57-unit all-villa Oakwood Jimbaran Villas and Residences Bali (pictured) strengthens Ascott’s established Bali portfolio, offering direct entry to Jimbaran Seaside, certainly one of Bali’s most coveted locations recognized for its pristine shoreline, world-class seafood eating places and breathtaking sundown views.

Three different resort developments throughout Indonesia are additionally slated to open from 2026 to 2028. In Bali, the 57-unit Oakwood Jimbaran Villas and Residences Bali will present direct entry to the famend shores of Jimbaran Seaside, whereas the 366-unit Oakwood Premier Berawa Seaside Bali will supply upscale beachfront dwelling within the trendsetting district of Canggu. In Sanur, the 180-unit Oakwood Sanur Bali will probably be positioned throughout the Particular Financial Zone, adjoining to the extremely anticipated Bali Worldwide Hospital – a future hub for medical tourism. That includes ocean views and handy seashore entry alongside various lodging decisions, the property will mix coastal appeal with wellness-focused facilities, complemented by leisure amenities, occasion areas and vacation spot eating experiences.

In South Korea, Ascott is introducing its Oakwood model to Lagoon City, a landmark resort complicated below improvement in Gangneung’s Cultural Olympic Particular Zone. Overlooking each Gyeongpo Lake and Gyeongpo Seaside, the 500-key property will meet rising demand for leisure-led prolonged stays on Korea’s scenic east coast. Positioned simply 5 minutes from Gangneung Station and two hours from Seoul by way of KTX, the property is positioned to turn out to be a key coastal retreat for home and worldwide travellers.

Within the UAE, Al Mahra Resort by The Crest Assortment is about to open in 2027 on Marjan Island, Ras Al Khaimah’s flagship beachfront leisure vacation spot. The resort will characteristic 539 uniquely designed rooms and luxurious suites with a complete collection of facilities together with all-day eating, specialty eating places, bars, a spa, swimming pool, fitness center, youngsters’ playroom, membership lounge and versatile occasion areas – making it a standout vacation spot for upscale coastal getaways.

These additions broaden Ascott’s rising resort portfolio, which incorporates ski retreat Oakwood Suites Chongli in China’s premier winter sports activities hub, the all-villa Oakwood Ha Lengthy close to Vietnam’s UNESCO-listed Ha Lengthy Bay, Somerset Pattaya on Thailand’s vibrant coast and Château Belmont Excursions by The Crest Assortment in France’s Loire Valley. Ascott will even debut its Desire model within the Philippines with Balai Dajao by Desire in Siargao island, the nation’s celebrated browsing capital. The 100-unit property that includes suites and villas is anticipated to function from late 2027. With over 20 new properties in resort locations set to open over the subsequent three years, Ascott continues strengthening its way of life hospitality presence in key leisure markets worldwide.

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