The submit AmaWaterways Launches Recent Model Identification, Encouraging River Cruisers to ‘Comply with Their Personal Present’ appeared first on TD (Journey Every day Media) Journey Every day Media.
AmaWaterways has entered a brand new period, unveiling a refreshed world model identification that invitations travellers to “Comply with Their Personal Present” and expertise river cruising in a extra private, immersive manner. Now in its twenty third yr, with 29 ships crusing throughout 4 continents, the road’s new look has been crafted to honour its heritage whereas signalling formidable development and a future fleet of greater than 40 ships by 2030.
A model refresh formed by company
The rebrand is anchored in a modernised visible identification: a refined emblem impressed by AmaWaterways’ musical heritage, a vibrant color palette with vacation spot‑particular accents, and genuine imagery that includes actual company and crew. The up to date aesthetic displays what right now’s travellers say they worth most – premium consolation, real human connection and experiences that really feel tailor-made each onboard and ashore.
“There’s a heat and class to the brand new colors, and a extra genuine manner during which we’re expressing ourselves that feels true to the AmaWaterways spirit,” says CEO Catherine Powell, noting that the model refresh is designed to “reduce via” and clearly talk what the corporate stands for. At its coronary heart, the brand new identification is about bringing AmaWaterways’ character, ardour and sense of discovery to life extra clearly than ever.
“Comply with Their Personal Present”: journeys centred on the traveller
The brand new tagline, “Comply with Their Personal Present”, speaks to AmaWaterways’ philosophy of making journeys that replicate what strikes every traveller, not simply ticking off locations. Whether or not which means becoming a member of an expertly guided tour, lingering in a café ashore or just watching the river drift by from a balcony, company are inspired to form a river cruise that matches their very own rhythm. Co‑founder and Chief Model Ambassador Kristin Karst describes the second as a celebration of how far the model has come whereas staying true to its unique spirit of heartfelt service and cultural connection. She highlights that each stage of AmaWaterways’ journey – from its first sailings to its world neighborhood right now – has been guided by a want to create areas the place company really feel genuinely cared for.
A redesigned web site for contemporary river cruisers
Alongside the brand new visible identification, AmaWaterways has launched a redesigned web site that blends inspiring storytelling with streamlined performance. The location gives richer imagery, curated itinerary highlights and enhanced reserving instruments, making it simpler for travellers and advisors to discover locations, evaluate river journeys and plan cruise‑and‑land packages.
The digital expertise is deliberately extra intuitive and visually immersive, designed to assist company dream, analysis and guide in a single place – whether or not they’re new to river cruising or returning to find a unique area. Journey advisors additionally profit from clearer data and higher instruments to match shoppers with the best crusing.
Fleet development and new rivers on the horizon
The rebrand coincides with a major interval of development for AmaWaterways because it accelerates fleet growth in the direction of greater than 40 ships by 2030. Current milestones embrace two newly launched ships on Colombia’s Magdalena River, extending the model’s footprint into South America. In Europe and Asia, highlights embrace the upcoming AmaSofia on the Danube, a brand new ship on the Mekong River debuting in 2027, and the longer term launches of AmaFiora and AmaRudi, the road’s second double‑width vessel additionally slated for 2027.
These additions construct on AmaWaterways’ current presence on iconic rivers such because the Rhine, Danube, Douro, Mekong, Nile and Chobe, giving company much more methods to expertise its “Journeys That Transfer You” throughout a number of continents.
A brand new visible chapter – identical heartfelt ethos
Whereas the brand, colors and digital touchpoints could look new, AmaWaterways emphasises that its core stays unchanged: personalised service, genuine immersion and the sense of ease that comes from realizing each element has been thoughtfully thought-about. From onboard hospitality to shore excursions that join company with native traditions and communities, the refreshed model identification is meant to focus on – not substitute – the values which have outlined the road for over twenty years.
A brand new library of photographs and visible belongings is now out there for media and companions to inform this subsequent chapter within the AmaWaterways story. Travellers wishing to discover itineraries or reserve a river cruise and land package deal can go to amawaterways.co.uk or contact AmaWaterways immediately by telephone.
The submit AmaWaterways Launches Recent Model Identification, Encouraging River Cruisers to ‘Comply with Their Personal Present’ appeared first on Journey Every day Media.
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