AirAsia, Asean’s main journey and life-style model introduced a brand new partnership with Ripper GC, one of many 13 groups within the LIV Golf League. Contemporary off their 2024 Group Championship victory, Ripper GC has established itself as a dominant power within the league, making this collaboration a pure match between two manufacturers who push boundaries of their respective industries. With AirAsia redefining journey and life-style and Ripper GC revolutionizing group golf, collectively, they goal to raise the game, join with new audiences, and set the stage for an thrilling 2025 season.
By way of this partnership, AirAsia and Ripper GC goal to encourage a brand new era of athletes and dreamers, reinforcing the idea that daring ambitions can take flight. This collaboration will join followers to the sport by way of unique content material and experiences equivalent to on-course alternatives, interactive engagements, and larger entry to world-class golf, whereas strengthening AirAsia’s presence and increasing its attain to a brand new viewers within the {golfing} world.
“We’re delighted to welcome AirAsia as the newest accomplice to hitch group Ripper,” says Captain Cameron Smith. “I got here up taking part in on the Australian and Asian excursions. And one of many largest limitations for up-and-coming golfers then and now, is journey. AirAsia helps break down these limitations and giving a brand new era of golfers the chance to meet their desires.”
AirAsia is a number one Asean model that has advanced from a pioneering multi-national low-cost airline right into a dynamic journey and life-style platform, serving the underserved, the believers and the dreamers alike. Constructed on a legacy of over 20 years centered round affordability, accessibility and inclusivity, AirAsia has linked greater than 800 million individuals throughout the area and past. Right now, AirAsia champions Asean range with its daring “Dare to Dream” spirit, constantly innovating to supply distinctive worth, distinctive experiences, and cutting-edge options that enriches lives.
“AirAsia has all the time been about daring strikes and massive desires—democratising journey and alternatives throughout Asean. Ripper GC embodies that very same spirit, going past golf to construct an inclusive neighborhood and a life-style model that makes the game extra accessible to all,” stated Rudy Khaw, CEO of AirAsia model co. (Abc.). “As a model that thrives on breaking limitations and redefining potentialities for the previous 24 years, we see this partnership as a pure match. By backing Ripper GC, the reigning Group Champions, we’re not simply supporting a world-class group but in addition embracing the way forward for the game. This collaboration permits us to be a part of a brand new period within the sport, connecting with a passionate world viewers whereas reinforcing our ‘Dare to Dream’ spirit. We’re proud to assist Ripper GC of their journey as reigning champions within the league, showcasing the spirit of all the time pursuing desires and pushing boundaries.”
Backed by their world and constant Australian fanbase, Ripper GC stands as one of many strongest groups within the League, led by Cameron Smith, the 2022 Open Champion, and fellow Aussies Marc Leishman, Lucas Herbert, and Matt Jones. The Ripper GC group had 4 group wins in the course of the 2024 season, together with capturing the Group Championship title after profitable the ultimate occasion of the 12 months in Dallas. After a powerful begin to the 2025 season, Ripper GC is at present ranked third out of the 13 groups within the League.
“Their ardour for bringing new audiences to the sport in markets which might be essential to us aligns completely with our development imaginative and prescient for Ripper GC,” stated Group Normal Supervisor Nick Adams. “We stay up for representing their model on and off the golf course. We’re an Australian group that proudly represents APAC — from Queensland to KL, and Christchurch to South Korea. And we couldn’t be happier to be partnering with a model as keen about bringing an affect to the area as we’re.”
This partnership cements AirAsia’s rising affect in world sports activities, proving that whether or not it’s within the sky or on the course, the model is all the time about taking daring leaps ahead. With a shared dedication to innovation and pleasure, AirAsia and Ripper GC are teeing up for an unforgettable season.
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