The submit 5 key takeaways from ITE HCMC appeared first on TD (Journey Day by day Media) Journey Day by day Media.
With the profitable conclusion of ITE HCMC 2025, members got here away with lots of meals for thought with regard to the additional growth of the tourism sector, not simply in Vietnam or in Asia, however all through the globe.
The convention’s twin emphasis on digital development and sustainability in tourism, the problem that the business must face post-event is in search of a stability between the 2.
In mild of this, Journey Day by day Media shares 5 insights we picked up over the course of the programme, and these have far-reaching implications for the business sooner or later.
Tourism is humanistic
The apply of tourism doesn’t simply revolve across the promotion of locations and the event of related infrastructure.
If we go by the insights shared by Vietnamese Deputy Prime Minister Mai Van Chinh, the business is humanistic: actually individuals interacting with individuals sharing the most effective of their tradition and traditions.
A humanistic method to tourism growth requires bringing out the most effective in its human assets by means of coaching, hands-on publicity, and immersion to get a keener understanding not simply of a location, however of the individuals who give it its identification.
Likewise, allow us to not neglect that tourism is all about service to others.
Now, that will sound altruistic, however take into account this: with well being and wellness tourism set to take a much bigger share of the worldwide market, the human contact can actually go a good distance.
Tourism is dynamic
Let’s be frank: the measures by which tourism boards promote their nations have come a good distance from mere leafleting at conventions.
In the case of tourism promotion, digital know-how places an excessive amount of instruments at one’s fingertips: social media is simply the tip of the iceberg; we’ve been seeing comfortable partnerships with streaming media suppliers like Netflix and HBO, together with a complete spew of key opinion leaders (KOLs) sharing content material on their respective channels.
Nonetheless, the chief pitfall of going digital is that the context through which locations are promoted is probably not aligned with that of the tourism board: some influencers are likely to share their opinions fairly than sticking to the script, however this may be prevented by placing down guidelines early on.
Likewise, {hardware} in locations goes a good distance in the direction of enhancing the tourism expertise.
Contemplate this: robotics and mobility applied sciences could make exploration simpler and extra comfy for the in a different way abled, the very younger, the infirm, and the aged.
On the identical time, the implementation of nascent applied sciences like synthetic intelligence and large knowledge are additionally useful within the sense that these can be utilized for extra than simply planning and coordination, but in addition for anticipating upcoming developments.
Tourism wants to contemplate the atmosphere
By this, we aren’t simply speaking about practices relating to water conservation and waste discount in tourism operations.
Environmental considerations are farther reaching on this case, particularly within the context of the post-convention tour that introduced us to the arboretum en path to the resort enclave of Ho Tram.
On the arboretum, the chief ranger / curator defined that the world was off-limits to each overseas and home travellers as Vietnamese researchers sought to doc the wildlife of the 25,000-ha rainforest the place timber develop to a top of 35m.
Now, the arboretum is used as a residing classroom that teaches guests in regards to the organic riches of Vietnam and what the nation is doing to maintain them alive and thriving.
The Ho Tram arboretum is only one website amongst many in Asia devoted to such a use, and it’s to be hoped that they may maintain the continent’s endemic species in place for generations to come back.
Tourism must be regenerative
With regenerative tourism, practices that search to assist each the individuals and the atmosphere, ITE HCMC confirmed friends a major instance within the Bonin Cacao Farm about an hour outdoors of Ho Tram.
Right here, one can see how the native individuals and the personal sector assist one another by means of the cultivation of significant crops which, in flip, result in the creation of economically viable merchandise.
Whereas not but on the identical degree of the agriturismos of Italy as they supply no onsite lodging, such measures served as yet one more manner by which communities can assist themselves while providing wholesome, natural, and fulfilling experiences to travellers.
Tourism calls for balanced motion
Lastly, tourism growth would by no means come to cross if the private and non-private sectors can’t carry themselves to come back collectively and make it work.
Growth will be correctly set n movement by means of good governance and robust political will: no reducing corners, no low-cost compromises.
It requires lively coordination and guaranteeing high quality management to make sure optimum outcomes.
That is the spine of Vietnam’s evolving tourism sector, and it’s a robust basis certainly for excellent issues to come back.
The submit 5 key takeaways from ITE HCMC appeared first on Journey Day by day Media.
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