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Presenting the relaunch of SAii Hotels & Resorts

Presenting the relaunch of SAii Hotels & Resorts

S Accommodations & Resorts’ life-style hospitality model SAii Accommodations & Resorts (SHR) formally relaunched with a refined id centred on the idea that Peace of Thoughts is the Final Luxurious. 

This strategic model evolution marks a major milestone in SHR’s long-term progress technique.

S Accommodations & Resorts chief govt Michael Marshall stated of the matter: “This relaunch marks a major milestone in our model’s progress journey, reflecting evolving traveller preferences for extra significant and aware experiences. On the coronary heart of our transformation is a dedication to delivering true peace of thoughts by creating areas the place friends can really feel related, cared for, and utterly comfy. Our model enhancement and strategic enlargement place us strongly for sustainable progress in an more and more aggressive market. Trying forward, the renovation of SAii Phi Phi Island Village in 2026 will full the improve of our whole SAii model portfolio, marking a major milestone in delivering refreshed, experience-driven locations for our friends.”

As a part of this imaginative and prescient, SHR advances two key methods to drive the enlargement of the SAii model. 

Unlocking worth via asset enhancement

The primary is asset enhancement which requires unlocking long-term worth via complete renovations of rooms and services, while elevating the visitor journey with refreshed model visuals, newly outlined SAii Model Signatures.

To raise model distinction and visitor expertise, SAii Accommodations & Resorts not too long ago launched SAii Model Signatures, an built-in set of experiences emphasising authenticity, wellness and native immersion.

These embody:

  • SAii Native Gurus – Pleasant, on-the-ground specialists who assist travellers uncover hidden gems and native favourites, making certain each keep feels private and genuine.
  • SAii Wellness Gurus – Wellness professionals educated to supply personalised look after thoughts, physique and spirit, from guided yoga periods to curated spa journeys.
  • Sensory Lobbies – Calming, light-filled areas that greet friends with tranquil scents, gentle textures and pure parts, creating an instantaneous sense of ease.
  • Straightforward Verify-in – A alternative between tech-enabled digital check-in by way of the SAii App or a heat, private welcome from SAii Gurus.
  • Digital Detox – An invite to unplug and reconnect with nature, oneself and your companions, with digital gadgets securely saved and returned absolutely charged.
  • Contemporary, Wholesome, Joyful – The refined culinary philosophy that nourishes the physique and elevates the spirit via contemporary, sustainably sourced components ready in healthful methods. The idea is on full show at SAii’s signature venues: Terra & Mar, Mr. Tomyam, Miss Olive Oyl, bean/Co, and SAii Seaside Membership.

Going asset-light

The second pillar of this technique is an asset-light mannequin, designed to speed up the expansion of the SAii portfolio via Lodge Administration Agreements (HMAs) and focused mergers and acquisitions (M&A). 

This method prioritises high-potential alternatives in Thailand and throughout the Asia Pacific area, enabling SHR to scale effectively whereas preserving model integrity and operational excellence.

SAii’s transformation is already delivering sturdy industrial outcomes: SAii Laguna Phuket, the model’s flagship property, not too long ago achieved record-high ADR, together with a 31 % year-on-year enhance, marking the strongest quarterly outcome on file, and a 23 % YoY RevPAR progress within the first quarter of this yr

Past bodily enhancements, the model refresh extends to the event of a refreshed idea, a powerful advertising and marketing technique, and clearly outlined model signatures. 

These parts allow SAii to successfully cater to travellers throughout various market segments, permitting the model to stay resilient and have interaction different audiences effectively even throughout occasions of market volatility. 

Moreover, its partnership with a worldwide alliance of world-class motels strengthens SAii’s worldwide presence and unlocks new alternatives to achieve world travellers with better affect and effectivity.

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