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Saudi Arabia’s Minister of Tourism, Ahmed Al-Khateeb has formally launched TOURISE, a daring new international platform designed to form a brand new horizon and plot a shared roadmap for the subsequent 50 years of tourism.
Constructed for ambition and backed by imaginative and prescient, TOURISE will convene a dynamic cross-section of private and non-private sector trade giants for the primary time. Visionary leaders with tourism, expertise, funding, sustainability, and cultural experience will likely be linked to deal with essential challenges, unlock transformative alternatives and set the agenda for a sector that’s sustainable, equitable and future-focused.
Together with international companions from multilateral establishments to non-public sector leaders, TOURISE is designed to unlock main, unprecedented deal stream, with high-value funding alternatives and entry to breakthrough applied sciences set to be introduced and activated by means of the platform.
TOURISE is not any strange occasion; it’s a international platform structured for year-round influence at scale by means of digital collaboration, thematic working teams, and cross-sector partnerships targeted on long-term sector transformation. This can embody authoring a sequence of white papers and international indices targeted on tourism, sustainability and international financial system, co-developed with main worldwide organizations, setting new benchmarks for the tourism sector.
The inaugural TOURISE Summit will happen in Riyadh from 11 to 13, November 2025. This system, which may even be livestreamed, will concentrate on 4 core themes: The Way forward for AI-Powered Tourism – Innovate or Fade; The Nice Tourism Reset – Disruptive Enterprise Fashions and Funding; Rebooting the Journey Expertise – Improve in Progress; and Tourism that Works – for Individuals, Planet, and Progress. A devoted Innovation Zone will showcase breakthrough applied sciences and options from SMEs and mid to giant firms spanning AI, mobility, sustainability, and extra from innovators throughout each private and non-private sectors.
Based on the World Journey and Tourism Council (WTTC), this yr tourism is on a robust upward trajectory, with the sector projected to contribute $11.7 trillion to the worldwide financial system -10.3% of worldwide GDP – highlighting a robust restoration. But, challenges equivalent to shifting market dynamics, evolving traveler preferences, and capability constraints proceed to pose dangers to keep up progress. At this essential juncture, TOURISE supplies the strategic help wanted to navigate these headwinds and maintain momentum.
Talking on the digital launch, Minister of Tourism and TOURISE Chairman, Ahmed Al-Khateeb mentioned: “Tourism is among the most dynamic, connective forces on this planet’s financial system, supporting one in ten jobs globally. However because the world evolves, the sector should too. Whether or not adapting to technological disruption and altering traveler expectations, to addressing the pressing requires sustainability and a extra equitable method to journey, TOURISE would be the much-needed platform to form the way forward for tourism. It is going to unite the appropriate individuals to develop modern options and construct partnerships, enabling the tourism sector to be extra resilient, linked, and inclusive than ever earlier than.”
Julia Simpson, World Journey & Tourism Council President & CEO, and TOURISE Advisory Board Member, who joined to formally launch TOURISE, mentioned: “We’re delighted to be part of this international initiative and proceed our long-standing collaboration throughout the whole tourism ecosystem. For this trade to evolve and attain its full potential, public-private sector collaboration is essential to the continued success of Journey & Tourism worldwide. Collectively, we are able to deal with the challenges of immediately whereas co-creating a sustainable and modern future for tomorrow.”
TOURISE is backed by an advisory board chaired by His Excellency, with international consultants from on-line journey companies, tour operators, hoteliers, international tourism our bodies, leisure, and media, together with: Mario Enzesberger, Founder and CEO, Liberty Worldwide Tourism Group; Mo Gawdat, Founder, One Billion Glad; Stephane Lefebvre, President, Cirque du Soleil Leisure Group; Luis Maroto, CEO, Amadeus; and Julia Simpson CEO, World Journey & Tourism Council (WTTC); and Thomas Woldbye, CEO, Heathrow Airport.
The inaugural TOURISE Awards had been additionally introduced – a stand-out recognition program celebrating vacation spot excellence throughout the worldwide tourism ecosystem. The awards will highlight notable achievements in sustainability, digital transformation, inclusive tourism, cultural preservation, and workforce growth. Nomination submissions will open on June 2, and award winners will likely be introduced on the opening evening of the TOURISE Summit.
TOURISE builds on Saudi Arabia’s rising function as a core contributor and driver within the international tourism panorama alongside main trade organizations together with UN Tourism, WTTC, and the World Financial Discussion board (WEF). In 2024 alone, Saudi Arabia hit its Imaginative and prescient 2030 goal of 100 million guests yearly, seven years early and the tourism sector contributed nearly 5 5% to the nationwide GDP, second solely to grease manufacturing. This underscores Saudi Arabia’s rising affect and long-term dedication to supporting tourism as a driver of worldwide progress and progress. In constructing TOURISE with international companions – from multilateral establishments to non-public sector leaders – Saudi Arabia will guarantee its management will ship worldwide influence.
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