Scoot launches ‘What If?’ campaign to reconnect lives

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Scoot, the low-cost subsidiary of Singapore Airways, has unveiled the second version of its Scoot With Coronary heart marketing campaign, specializing in the theme What If?

This initiative goals to encourage people to replicate on previous connections and embrace alternatives for private development.

The marketing campaign, launched in December, options reunion tales and a digital picture collection to focus on the significance of rekindling significant relationships.

Heartfelt imagery and storytelling

The marketing campaign’s centrepiece contains two poignant reunion movies that includes Scoot workers: one movie follows pilot Vanessa Khaw, who reconnects along with her household after listening to their heartfelt messages. Scoot organized for her household to affix her on a flight to Nanjing, fulfilling a cherished dream.

One other story options Asmidar Hamedon, a Part Supervisor at Scoot, revisiting her childhood recollections in Pulau Ubin along with her cousin, Ismali, illustrating that it’s by no means too late to reconnect.

Moreover, the marketing campaign extends to a digital picture collection showcasing 20 people in Singapore, every sharing their private “What If?” moments on message boards.

These tales vary from a sister eager for a dialog along with her late brother to a lady hoping to go to her childhood helper within the Philippines.

Agatha Yap, Director of Advertising, Communications & Loyalty at Scoot, said, “What if is a query all of us ask ourselves sooner or later in our lives. Via this yr’s Scoot With Coronary heart marketing campaign, we need to remind everybody that significant connections will be renewed.”

The marketing campaign goals to encourage the neighborhood to take step one in direction of rekindling connections, turning “What If?” moments into cherished recollections.
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The publish Scoot launches ‘What If?’ marketing campaign to reconnect lives appeared first on Journey Day by day Media.