A landmark partnership with HBO for Season 3 of the Emmy Award-winning sequence “The White Lotus,” which was filmed all by way of Thailand, has dramatically elevated trip spot consciousness amongst American travellers.
The Tourism Authority of Thailand (TAT) New York Office commemorated its sixtieth anniversary on fifteenth May, celebrating six a very long time as a result of the premier gateway connecting American travellers to Thailand’s rich cultural heritage, breathtaking landscapes, and world-renowned hospitality. Since its establishment in 1965, the New York Office has pioneered award-winning trip spot promoting and advertising initiatives, transforming Thailand into one in every of many world’s most sought-after journey experiences.
As TAT’s first overseas division, the New York Office has continually pioneered progressive approaches to trip spot promoting and advertising, most notably turning into the first TAT office globally to launch award-winning digital platforms tailored significantly for American audiences. The groundbreaking web pages ThailandInsider.com and GoThaiBeFree.com have reshaped how U.S. travellers uncover and plan their Thai adventures, offering immersive content material materials that highlights real experiences.
The office has furthermore distinguished itself by way of its pioneering technique to inclusive tourism enchancment, notably in its advocacy for LGBTQ+ travellers. Via targeted digital campaigns and specialised promoting and advertising initiatives, the New York Office has established Thailand as a premier welcoming trip spot for LGBTQ+ visitors worldwide. This positioning has gained even larger significance following Thailand’s historic Marriage Equality Act, which took impression on January 23, 2025, making it the first Southeast Asian nation to legally acknowledge same-sex marriage.
Most simply these days, the TAT New York Office has elevated Thailand’s world standing by way of high-profile collaborations with leisure and vogue powerhouses. A landmark partnership with HBO for Season 3 of the Emmy Award-winning sequence “The White Lotus,” which was filmed all by way of Thailand, has dramatically elevated trip spot consciousness amongst American vacationers. In help of the partnership, the office launched “The White Lotus Thailand Microsite”, a faithful hub for followers to experience an immersive digital journey by way of the attractive areas featured on show, whereas moreover spotlighting Thailand’s rich and varied experiences previous the show. Furthermore, the office led a partnership with the long-lasting New York heritage mannequin 3.1 Philip Lim to launch an distinctive limited-edition assortment, “Blooming Lotus: 3.1 Philip Lim x Excellent Thailand”, impressed by HBO Distinctive Assortment, “The White Lotus”
“Thailand’s distinctive treasures provide travellers of every type the prospect to search out their very personal non-public paradise. We’re thrilled to have enjoyable an unbelievable 60 years of TAT New York and our Excellent Thailand as a trip spot,” talked about Chompu Marusachot, Director of the TAT New York Office. “We’re sincerely happy with what we now have achieved and honoured to have been bringing a method of Thailand to American travellers for thus a number of years. We hope to welcome you to, or once more to, Excellent Thailand in a short time.”
The anniversary marks not solely a celebration of earlier achievements, however moreover the launch of formidable new initiatives designed to encourage the next know-how of American travellers to experience Thailand’s extraordinary mixture of customized and innovation. These initiatives replicate TAT New York’s dedication to sustainable tourism and high-value experiences, positioning Thailand as a world-class journey trip spot, benefiting visitors, communities, and the environment.
At current, there are three TAT workplaces inside the U.S. overseeing the Americas, along with TAT New York, TAT Los Angeles and TAT Chicago.
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