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The Tourism Authority of Thailand (TAT) formally launched Sawasdee Nihao, a sequence of occasions commemorating 50 years of Thai–Chinese language diplomatic relations, on Thursday, twenty ninth Could, in Bangkok.
The launch featured a Tourism Discussion board that introduced collectively high officers, together with the Thai Prime Minister and Chinese language Ambassador, to bolster shared objectives and Thailand’s place as a High quality Vacation spot.
The occasion concluded with a Welcome Reception showcasing Thai tradition, delicacies, and bilateral goodwill.
This initiative serves as a strategic platform to reposition Thailand’s tourism picture within the Chinese language market, strengthen partnerships, and drive demand by means of focused engagement aligned with the evolving preferences of Chinese language travellers.
Through the launch, Thai Prime Minister Paetongtarn Shinawatra declared: “Sawasdee Nihao marks the beginning of a deeper Thai–Chinese language partnership. For 50 years, tourism has linked our individuals with heat and friendship. It lays the muse for a sustainable bridge the place each customer enjoys pleasure, ease, and security in a really De-stressed Vacationer Vacation spot. At present, China and Thailand come collectively to rejoice this journey as one shut and heat household.”
A protracted-standing dedication to high quality tourism
As certainly one of 5 grand ideas below the Superb Thailand Grand Tourism and Sports activities Yr 2025, Sawasdee Nihao displays Thailand’s dedication to high quality tourism and enriching seamless journey experiences.
The initiative contains infrastructure upgrades, streamlined immigration, and the “5 Should Do in Thailand” marketing campaign—designed to enchantment throughout journey segments together with leisure, luxurious, wellness, sports activities, and multi-generational tourism.
Thailand can be positioning itself as a hub for world-class occasions from worldwide sports activities competitions to music festivals and cultural showcases.
By doing so, the nation leverages its gentle energy to create immersive, high-value customer experiences.
All efforts are guided by the Sustainable Tourism Targets, guaranteeing tourism helps balanced financial progress, environmental sustainability, and cultural inclusivity.
Worth over quantity
For his half, Thai tourism minister Sorawong Thienthong remarked: “The Thai authorities is dedicated to ‘Worth over Quantity’, fostering strategic belief, two-way alternate, and a resilient partnership ecosystem. By means of Sawasdee Nihao, Thailand sends a transparent message of readiness, hospitality, and long-term imaginative and prescient. This initiative not solely honours 5 a long time of Thai–Chinese language friendship but in addition units the stage for a brand new chapter of sustainable, high-impact tourism between the 2 nations.”
A proactive effort below TAT’s Fast Win technique, Sawasdee Nihao employs an built-in Push–Pull mannequin: bringing Chinese language tour operators, airways, media, and KOLs to expertise Thailand firsthand (Push), and enabling them to share their experiences with audiences again house (Pull).
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