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Unlocking a $1.5 Trillion MICE Industry with AI Innovation

Unlocking a $1.5 Trillion MICE Industry with AI Innovation

The publish Unlocking a $1.5 Trillion MICE Trade with AI Innovation appeared first on TD (Journey Every day Media) Journey Every day Media.

Navodit Srivastava

Talking on the TDM International Summit Singapore 2025, Navodit Srivastava, hospitality cloud chief, Asia Pacific for CVent acknowledged that: ” The MICE business is heading in the direction of a trillion greenback financial system globally, and it’s rising at eight to 10% development charge on an annual foundation. Meaning, in subsequent three to 5 years, we’re going to be 1.3 to $1.5 trillion business.”

“76% of planners are Gen Z or Millennials.These generations anticipate digital-first, pace, and transparency. They like self-service, conversational interfaces, and instantaneous solutions. AI aligns completely with their expectations. If we don’t adapt to them, we lose relevance.

Why does AI matter in hospitality proper now?
On the identical he added, “As a result of for the primary time in a long time, we’re seeing a change that cuts throughout each division, each course of, and each visitor interplay. AI isn’t simply one other know-how development — it’s the brand new basis for the way hospitality will function, develop, and compete. Based on the 2025 Skift Analysis report, 76% of resort executives consider AI is essentially altering our business, and 79% already report constructive enterprise impression from AI adoption throughout a number of capabilities. That’s not future-looking — that’s taking place as we speak.”

“You concentrate on advertising. They need it for higher prospecting, higher leads. You discuss gross sales. You need to hook up with extra related planners or reserving into your markets and never reserving into you discuss operations. We wish automation each side of our enterprise. AI is that connecting right here, and it’s getting smarter and smarter as we feed AI with content material and information.”

Future prepared, AI assisted Occasions and MICE

“Planner describes the occasion, AI will construct it, system auto-sources venues, compares, negotiates. Execution instruments deal with rooming, diagrams, BEOs. AI offers insights, predicts success, personalises service. All of this leaves people to focus
on relationships and technique — not admin.”

“Our business is continually altering, dealing with new challenges, And that’s the place AI shines — serving to us adapt in actual time to an ever-shifting market. Not sooner or later – proper now! It IS the best method to keep aggressive and to maintain profitable enterprise. So how will we thrive in that form of atmosphere? The leaders who win are those who adapt, who innovate, and who by no means lose sight of the basics.” concludes Srivastava

The publish Unlocking a $1.5 Trillion MICE Trade with AI Innovation appeared first on Journey Every day Media.

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